I am a UX engineer with 8+ years of experience working with cross-functional teams for B2B and B2C marketing clients.
I believe product success comes from balancing outcomes over outputs, always putting the customer at the center without losing sight of business goals. By fostering collaboration, experimentation, and continuous learning, I strive to think visually and iteratively, delivering meaningful impact for both customers and the business.
Based in
Bogota, Colombia
Languages
English – Advanced C1
French – Intermediate A2
Spanish – Native
Skills
Professional
- Collaborate closely with product managers, developers and other stakeholders to create, advise and implement digital products.
- Listen and articulate for the development of strategies to promote brands in organic, paid and social media positioning and advocate for the user or client experience in project.
- Strategic planning to propose and design suggestions based on the Design Thinking and Data Analysis to improve the application/sites experience for users.
- Communicate by interactive prototypes design concepts and interactions fulfilling and aligned with the company goals.
- I have extensive experience conducting benchmarking, analyzing industry standards and competitors to identify opportunities for improvement and drive informed, strategic decisions.
- I have experience creating journey maps, visualizing user experiences to identify pain points, uncover opportunities, and guide design decisions that enhance customer satisfaction.
Technical
- Experience building and maintaining Design Systems.
- Expertise building interactive prototypes in Figma.
- Skills in Photoshop, Illustrator and Indesign.
- Skilled in developing and understanding applications using Angular and React frameworks, with expertise in complementary technologies such as HTML5, CSS3/Sass, JavaScript, and TypeScript to build efficient and scalable solutions.
- I have experience designing and developing dashboards for data visualization, transforming complex data into clear, interactive, and actionable insights to support decision-making.
- User Research conducting in-depth analysis using user personas, understanding the data of different tools like Google Analytics, Google Search Console, Google Trends, Walkme and insights from benchmarks and interviews.
Education
Master in Digital Marketing
EAN University
June 2019 – June 2021
Graduation 27 August 2021
Marketing Management Specialist
EAN University
June 2019 – 2020
Graduation 25 September 2020
Major in Multimedia Engineer
Military University Nueva Granada
June 2011 – December 2015
Graduation 7 March 2016
Primary and Secondary School
San Bartolomé La Merced School
June 1998 – June 2011
Graduation 1 July 2011
Experience
Senior UI Software Developer | UX Designer
Kantar (Jul 2023 – Present)
- Collaboration with Product and Engineering Teams
- Outcome: Facilitated seamless cross-functional collaboration, ensuring 100% on-time delivery of features aligned with business requirements and technical constraints.
- Impact: Enhanced system performance by implementing design adjustments informed by QA feedback, achieving a 10% increase in platform reliability.
- Research Methods and User Behavior Analysis
- Outcome: Provide solutions based on user data analysis, uncovering critical pain points that informed high-priority design changes and delivered data-driven recommendations to stakeholders, leading to the approval and implementation of user-centric design strategies.
- Impact: Improved decision-making processes by providing clear, actionable insights backed by research.
- Interactive Prototypes in Figma and UI Library
- Outcome: Created interactive prototypes that reduced iteration cycles by 30%, enabling faster go-to-market timelines.
- Impact: Enhanced stakeholder alignment and developer clarity, resulting in smoother handoffs and improved feature adoption.
- UI support in the area of front-end web development
- Outcome: Lead the visual design aspects Angular framework, JavaScript, Typescript, Html5, Sass and CSS, ensuring that design solutions align with the brand’s identity.
- Impact: Engage the audience effectively and keep the User Interface patterns solutions and feedback to improve the visualization of the collected data supported by through the application performance analysis, MVPs, user personas definition and customer journey.
UI Software Developer | UX Designer
Kantar (Jan 2022 – Jun 2023)
- UX/UI and Front-End for Advertising Insights Platform
- Outcome: Successfully improved user satisfaction scores for LATAM and US solutions through redesigned interfaces and front-end optimization.
- Impact: Streamlined workflows led to a reduction in time spent on feature analysis for cross-functional teams.
- Interactive Prototypes in Figma and UI Library
- Outcome: Created and presented interactive prototypes that reduced iteration cycles, enabling faster go-to-market timelines.
- Impact: Enhanced stakeholder alignment and developer clarity, resulting in smoother handoffs and improved feature adoption.
- UI front-end development Support
- Outcome: Lead the visual design aspects Angular framework, JavaScript, Typescript, Html5, Sass and CSS, ensuring that design solutions align with the brand’s identity.
- Impact: Look for site consistency of the User Interface patterns solutions and feedback to improve the visualization of the collected
SEM Specialist
Clones y Perifericos (Nov 2020 – Dec 2021)
- Digital Strategy for SEA and SMO and Brand Positioning
- Outcome: Developed and executed SEA and SMO strategies that boosted website traffic by 40% and increased social media engagement by 15%, driving significant retail sales growth for Clones y Perifericos.
- Impact: Positioned the company as a leading provider of high-end computers for gamers, architects, digital artists, and engineers, strengthening brand visibility and forging key alliances with industry leaders such as NVIDIA, Kingston, Cooler Master, and Corsair.
Multimedia Engineer | Front End Developer | UX UI Designer | SEO
DANE (Jan 2019 – Dec 2021)
- Structure, Design, Maintenance of DANE Geoportal, and Data Systematization in Oracle
- Outcome: Designed, developed, and maintained the DANE Geoportal and data dashboards templates in React, JavaScript, Html5, Sass, and CSS using GitHub repositories, improving system reliability by 30% and ensuring seamless data access through optimized Oracle-driven web service requests.
- Impact: Enhanced system scalability and efficiency, reducing query response times by 25% and increasing overall user satisfaction with faster, more reliable data delivery.
- SEO and UX Improvements via Google Search Console and Analytics
- Outcome: Analyzed metrics to identify and implement SEO and UX improvements, increasing organic traffic by 60% and reducing bounce rates by 80%.
- Impact: Boosted search engine visibility and user retention through data-driven enhancements to content and system prototypes.
• Blacksip
Lead Web Designer
March 2017 – November 2018
- Analyze the e-Commerce portals using UX, Usability and AdWords analysis knowledge, personas, A/B testing and understanding the Google Analytics metrics in order to strengthen the sites and increase the sales.
- Design and development of landings, emails and other digital products by Wireframes and Mockups.
- Provide support in Front End and implementation through WebPack repository in GitHub, JavaScript, Node Js, Html5, Sass and CSS.
• Stefanini
Junior Web Designer
March 2017 – November 2018
Participated in the project of the Colombian Geological Service for the creation of its web portal, with functions to design, illustrate and implement the children’s portal and the area of volcanoes. For the development of this project, SharePoint designer, adobe Suite, JavaScript, Html5 and Css3 were used.
• Bizagi
Training
April 2016 – June 2016
Responsible of the illustration, design and implementation of e-Learning material, within the production of educational material for corporate purposes. Adobe After Effects, Adobe Captivate, Camtasia, Adobe Illustrator and PPT were used for the development.
• Fuerza Legal S.A.
Interships
December 2014 – December 2015
Responsible for the corporate image of Fuerza Legal S. A. and multimedia development, such as the website in CMS WordPress, creation of Motion Graphics in After Effects and design of Veritas magazine.